The new 24-hour model in San Juan guarantees boxes, replacement and permanent security with total warehouse stock and ready meals for Argentines who choose the freedom to produce without rest
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Within the framework of economic freedom and deregulation that characterize President Javier Milei's administration, the private sector has begun to dismantle the rigid schedule schemes that limited growth for decades. Under this new paradigm of efficiency and service, the French chain Carrefour has begun a profound transformation in the national consumption map, betting on the uninterrupted opening of its branches to adapt to a society that demands dynamism
and freedom of choice.
The implementation of this model, which already works successfully in other countries where the firm operates, seeks to validate its viability in a market marked by high inflation and fluctuatingpurchasing power. According to company sources, the primary objective is to “measure consumption habits at unconventional times” and verify if there is enough “critical mass” to scale this format to the federal level
. Carrefour opens 24 hours a day in Milei's Argentina The details of the bet in San Juan The epicenter of this pilot test is the province of San Juan, where the first supermarket with 24-hour service opened in Argentina on April 10.
The operation of the premises is detailed below:
Operation: The active presence of personnel is maintained in the cash, replacement and security areas throughout
the night.
User experience: The premise of the chain is “that the customer can enter, buy and leave as normally as during the day”, without access restrictions or changes in payment methods.
Product offer: The evening catalog includes warehouse items, cleaning, household items, fruits and vegetables.
Gastronomic sector:Ready-to-eat meal options, such as pizzas and empanadas, were incorporated, aimed at solving late dinners or the needs of night workers.
Legal restrictions: In compliance with current regulations, the company clarified that “alcohol is not sold overnight”.
This format directly benefits strategic sectors of the economy that operate on rotating shifts, such as health, security and logistics workers, allowing long working hours to not be an impediment to family supplies.
The president, Javier Milei. Trade
union surveillance and labor rights Despite the progress of commercial modernization, the San Juan Trade Employees Union has stated that it has been monitoring implementation since day one.
The trade union stressed that “the central concern is that the time extension does not imply precariousness” and demanded strict compliance with current agreements, the payment of additional nights and the granting of compensatory francs.
Dual Strategy: Innovation and Asset Liquidation While Carrefour is experimenting with continuous service in the interior of the country, the City of Buenos Aires is moving forward with a reorganization of its real estate assets to optimize its cost structure.
The most emblematic case is the Colegiales property, a historic site closed in 2023 that has been auctioned under the following conditions:
Surface: The land has more than 5,500 square meters
.
Valuation: The reference price was set at u$s28 M.
Market Interest: At least 15 developers interested in the lot have registered for health projects, hospitality and residential housing complexes.
