Claude de Anthropic wins over more paying consumers in a market dominated by ChatGPT

Consumers paying for artificial intelligence tools are increasingly opting for Claude, the model developed by Anthropic. This is revealed by transaction analysis data from the firm Indagari, which shows a clear growth trend for this option.

This evolution indicates that Anthropic has a broader and more solid customer base than is often thought, surpassing the image that it is mainly limited to developers from companies and startups using Claude for coding.

Data Analysis and Trends

Indagari reviews billions of anonymized transactions from about 28 million consumers in the United States. While it does not provide absolute figures for revenue or total users, the volume is sufficient to detect clear patterns. In the case of Claude, the curve consistently points upward.

The analyzed data covers weekly transactions from 2025 to May 2026, including subscriptions and API tokens. They show that both the number of paying consumers and Claude's revenue grew month over month, reaching an increase of around 75% since January 2026 in this segment.

Notably, this momentum was maintained even after March, when Anthropic rejected allowing the use of its models by the Trump administration for mass surveillance of Americans and autonomous weapons, a fact that generated public attention.

Explosive Interest in Educational Platforms

Another strong indicator comes from DataCamp, an online education platform with around 20 million users that teaches AI skills to both individuals and employees of companies. Interest in Claude among DataCamp consumers skyrocketed since the beginning of the year.

“Claude” became the most searched term on the site, even surpassing “AI” in general. Among users learning on their own, the demand for courses on Claude exceeds that of ChatGPT by a ratio of three to one. Additionally, in the last 30 days, the demand for courses on Claude increased 18 times.

Although ChatGPT courses remain more popular in corporate training, in the realm of independent consumers, Claude leads the growth.

ChatGPT Remains Ahead, but Claude is Advancing

Despite these impressive advances, ChatGPT continues to be, by a wide margin, the most popular AI among consumers in every sense. Data from Sensor Tower confirms that Claude is growing well across all platforms, but it is still far from reaching the scale of ChatGPT.

ChatGPT has many more paying users according to information from Indagari. However, there is no doubt that Claude has begun to close the gap this year both in dollars raised from consumers and in general public awareness and interest.

With OpenAI and Anthropic close to becoming public companies, this data offers a valuable insight into the support of their businesses. Uncertainty also arises regarding the impact of Anthropic's recent conflicts with the U.S. government.

This month, the U.S. government prohibited Anthropic from allowing the use of its more powerful cybersecurity-oriented models, Mythos 5 and Fable 5, by non-Americans, leading the company to temporarily withdraw them from the market. So far, all available signals indicate that Anthropic continues to expand both its consumer and business user base.

This sustained growth positions Claude as an increasingly strong alternative in a highly competitive market, attracting those seeking options with clear principles and good performance among users who pay for quality.