The launch of the Ferrari Luce, the first 100% electric vehicle from the historic Italian automaker, sparked a strong controversy within the automotive world. The presentation of the model not only generated criticism among fans of the brand but also a harsh reaction from one of the most important figures in Ferrari's history: Luca di Montezemolo.
The historic former director of the Italian company openly questioned the direction taken by Ferrari's new management and directly targeted the electric model driven by the logic of “sustainable mobility” and the green agenda that currently dominates a large part of the European automotive industry.
“If I said what I think, it would harm Ferrari... They are destroying a myth, I’m very sorry. I hope they remove the prancing horse from the car,” Montezemolo stated during an interview, a phrase that quickly went viral on social media and specialized media.
The criticisms were not limited to the design or the abandonment of traditional engines that made Ferrari a global legend. When asked about the growing competition from China in the electric car market, the former CEO left another devastating remark about the new model.
