The CEO of Take-Two, Strauss Zelnick, spoke about the agreement with Netflix to showcase content from GTA 6.
The executive highlighted the relationship between both companies and anticipated that the reasons for the collaboration would become clear during the event.
What Strauss Zelnick said about the agreement between GTA 6 and Netflix
In an interview with Jason Schreier from Bloomberg, Strauss Zelnick referred to the alliance between Take-Two and Netflix.
The executive did not provide details about the agreement that granted Netflix a brief exclusivity to present the first look at GTA 6.
However, Zelnick defined Netflix as a great partner and stated that the reasons for the collaboration will be understood when watching the event.
Netflix had already shown interest in incorporating the GTA brand into its platform. In 2024, the Grand Theft Auto trilogy arrived on Netflix Games and surpassed 30 million downloads.
Take-Two also bets on streaming and cloud gaming
During a recent call with investors, Zelnick also spoke about the future of cloud gaming and the possibility of streaming video games without relying on dedicated hardware.
According to the CEO of Take-Two, advancements in the networks of major providers and in edge networking technology could help resolve latency issues.
Zelnick estimated that this scenario could develop in about three years, although he clarified that he could be wrong and that the company is not betting its entire business on that possibility.
