Sony discussed the price of the PlayStation 6 and explained how it will assess the value of the PS6 in light of rising costs
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PlayStation 6 is back in the spotlight after Sony referred for the first time to the pricing strategy for its upcoming console, although it has not yet confirmed its release date or its price.
The statements came during a Q&A session with investors, amidst reports indicating that the PS6 could arrive in 2027 and a context marked by rising hardware manufacturing costs.
Sony referred for the first time to the pricing strategy it will apply for its upcoming console
What Sony said about the price of the PlayStation 6
During the meeting with investors, the company responded to a question related to the profitability of its next gaming platform.
Sony stated that the PlayStation hardware remains the foundation of its business and affirmed that it aims to offer products whose prices reflect the value that users receive.
"As a principle, we do not intend to sell hardware at significant losses. At the same time, we continue to carefully monitor the market and evaluate our approach," the company expressed.
What did Sony say about the price of the PlayStation 6
Why the cost of manufacturing the PS6 is concerning
The statements come as the industry faces rising costs for components such as RAM and SSD storage units.
Sony maintained that it is not realistic to absorb all increases in manufacturing costs. Additionally, it recalled that it has already raised the price of the PS5 in several regions outside Japan and assured that this decision did not affect the expected demand.
Why the cost of manufacturing the PS6 is concerning
Sony's strategy for the next generation
The company also highlighted that it continues to expand the PlayStation ecosystem with devices like PlayStation Portal, without solely relying on traditional consoles.
In that context, it reiterated that it will continue to evaluate market conditions before defining the price of its next platform.
When will the PlayStation 6 be released
For now, Sony has not confirmed the release date of the PlayStation 6 or its official price.
When will the PlayStation 6 be released
The company's president, Hiroki Totoki, had previously indicated that none of those decisions had been made and that the company is closely monitoring the evolution of the component market before moving forward with final planning.
Meanwhile, the statements to investors represent one of the clearest signals so far about the impact that production costs could have on the next generation of PlayStation consoles.
