WhatsApp would launch a premium plan with few new features

WhatsApp would launch a premium plan with few new features
WhatsApp Plus: Meta's new paid bet

Most read in Argentina

EXCLUSIVE: Former governor took a lawsuit against the current Morena governor of Tamaulipas to a US court

  1. Tragedy in a Chaco field: a young man ran over and killed his father while reversing

  2. Bone marrow: the silent factory of blood cells

  3. OSFA: The Milei Government moves forward with the payment of the historical debt and announced over $5 billion in reimbursements

  4. The Government expanded the zero tariff for electric cars and allowed the entry of models costing up to USD 35,000

Imagen de Editorial Team
porEditorial Team
Argentina

The app tests a paid plan with a focus on personalization.

Add La Derecha Diario on
Share:

La Derecha Diario on X

  1. LADRÓN QUE LE ROBA A LADRÓN TIENE 100 AÑOS DE PERDÓN: MILITANTES DE LULA LE ROBARON EL RELOJ AL DICTADOR BRASILEÑO Lula da Silva estaba saludando a sus votantes comunistas en un acto hasta que uno de ellos, fiel a sus ideales, decidió distribuir la riqueza.

    22 hours ago

  2. AHORA — TRUMP ACUSÓ AL RÉGIMEN IRANÍ DE INTENTAR DISPARAR EL PRECIO DEL PETRÓLEO PARA PERJUDICAR A LOS REPUBLICANOS EN LAS ELECCIONES El presidente estadounidense denunció que Irán está inventando ataques y amenazas en el estrecho de Ormuz para manipular el mercado petrolero antes de las elecciones de medio término. "Es un régimen verdaderamente malvado. [...] ¡IRÁN NUNCA PODRÁ TENER UN ARMA NUCLEAR, NI LA TENDRÁ!".

    7 min ago

  3. ÉXTASIS: En Italia, un patriota encontró a dos africanos preparándose para volver a generar disturbios y salió a correrlos y cagarlos a piñas mientras grababa todo con una mano.

    17 min ago

  4. “ES LO MÁS CERCANO QUE HE VISTO A TAL VEZ LLEGAR A UN ACUERDO” Donald Trump se refirió a la posibilidad de alcanzar un acuerdo de paz entre Rusia y Ucrania para poner fin a la guerra tras más de 4 años. “Creo que ambos lo quieren”.

    27 min ago

  5. “IBAN A FABRICAR VARIAS BOMBAS ATÓMICAS PARA DESTRUIR ISRAEL Y ELIMINARNOS A TODOS” El primer ministro israelí, Benjamín Netanyahu, justificó las acciones militares contra el régimen terrorista iraní y aseguró que estaban avanzando en su programa nuclear con el objetivo de destruir Israel. “Tuvimos que actuar y lo hicimos”.

    38 min ago

La Derecha Diario logo
TwitterInstagramYouTubeTikTokFacebook
Derecha Diario TV

Nosotros

  • Quienes Somos
  • Autores
  • Donar

Privacidad

  • Protección de datos
  • Canales
  • Sitemap
  • RSS

Contacto

  • info@derechadiario.com.ar
PUBLICIDAD
La Derecha Diario logo
ESX logoInstagram logoYouTube logoTikTok logoFacebook
ARGENTINAUNITED STATESECUADORISRAELMEXICOURUGUAY
DERECHA DIARIO TV
  • ES
    XInstagramYouTubeTikTokFacebook
  • DERECHA DIARIO TV
  • Sections
  • ARGENTINA
  • UNITED STATES
  • ECUADOR
  • ISRAEL
  • MEXICO
  • URUGUAY
  • Countries
  • La Derecha Diario logoLA DERECHA DIARIO
  • La Derecha Diario México logoLA DERECHA DIARIO MÉXICO
  • La Derecha Diario Uruguay logoLA DERECHA DIARIO URUGUAY
  • La Derecha Diario Ecuador logoLA DERECHA DIARIO ECUADOR
  • La Derecha Diario Israel logoLA DERECHA DIARIO ISRAEL
  • La Derecha Diario Estados Unidos logoLA DERECHA DIARIO ESTADOS UNIDOS
  • Topics
  • GUERRA EN IRÁN
  • The Newspaper
  • QUIENES SOMOS
  • AUTORES
  • PUBLICIDAD
  • DONAR

Related news

Martín Varsavsky invested again in Argentina: “The country is heading in the right direction, the opposite of Europe”

Martín Varsavsky invested again in Argentina: “The country is heading in the right direction, the opposite of Europe”

The espionage folders on judges, opponents, and businessmen found in CFK's vault

The espionage folders on judges, opponents, and businessmen found in CFK's vault

The United Kingdom arrested an Iranian on suspicion of preparing acts of terrorism at a US base

The United Kingdom arrested an Iranian on suspicion of preparing acts of terrorism at a US base

Trump Effect: the US economy recorded its lowest unemployment rate in over 50 years and poverty also decreased

Trump Effect: the US economy recorded its lowest unemployment rate in over 50 years and poverty also decreased

The Trump administration begins a series of refunds for excessive charges to nearly a million Obamacare users

The Trump administration begins a series of refunds for excessive charges to nearly a million Obamacare users

National Lottery: all the winning numbers from Thursday, October 1

National Lottery: all the winning numbers from Thursday, October 1

WhatsApp is testing a paid subscription with mainly aesthetic functions. The messaging app is moving forward with a new optional model for users.

As confirmed by TechCrunch, the feature called WhatsApp Plus is being tested in limited markets. The proposal aims more at personalization than at new key tools.

WhatsApp tests a paid subscription with mainly aesthetic functions
WhatsApp tests a paid subscription with mainly aesthetic functions

What is WhatsApp Plus and what it includes

The new subscription would allow access to advanced customization options.

These include unique icons, themes and tones

. It would

also add minor improvements in the organization of chats. For example, more fixed conversations and personalized lists

.

From Meta they explained that this is an initial test. The objective is to evaluate whether these functions are attractive to users

.
What is WhatsApp Plus and what does it include
What is WhatsApp Plus and what does it include

Main features of the premium plan

  • Custom themes for chats

  • Exclusive icons of the app

  • Configurable tones and notifications

  • Up to 20 fixed chats (vs 3 in the free version)

Despite these improvements, there are no major changes to key features. There was also no mention of the removal of ads in the states.

Key features of the premium plan
Key features of the premium plan

How much WhatsApp Plus would cost

.

Although the company did not confirm official prices, the site WaBetaInfo anticipated some values. In Europe, it would be around 2.49 euros

per month.

In other markets, such as Pakistan, the cost would be lower. In addition, it is being evaluated to offer a free trial for one month

.

A model that is not new for WhatsApp

The app had already had a paid system in its early days. At the time, I charged an annual subscription in some regions

.
A model that is not new to WhatsApp
A model that is not new to WhatsApp

After the purchase by Facebook, that model was removed in 2016. Since then, the business focused on services for companies

.

The business behind WhatsApp

Meta currently generates revenue through business messaging. Also with advertisements linked to the platform.

The business behind WhatsApp
The business behind WhatsApp

According to company data cited in TechCrunch, WhatsApp revenues exceeded $2 billion annually

.

A limited test, for now

The new subscription is available only for a small group. It is part of an initial test in selected markets.

With more than 3 billion users, the immediate impact would be limited. However, it marks a possible evolution of the business model.