The French clothing chain Kiabi opened its first store in Argentina this Tuesday, with a location of approximately 1,500 square meters spread over four floors at Florida 313, in the heart of Buenos Aires' Microcentro, and officially began an ambitious expansion process that includes new openings in Rosario and various points across the country.
The arrival represents a new addition to the Argentine market from a large-scale international brand. Founded in France in 1978 by Patrick Mulliez, Kiabi currently has 648 stores in 37 countries and develops a model focused on affordable clothing for women, men, children, and babies.
The first Argentine branch distributes its offerings across the different levels of the building. The ground floor is mainly dedicated to women's clothing, while the basement focuses on the men's collection, and the upper floors include clothing for babies, children, pregnant women, and expectant mothers.
One of the main attractions of the chain is its prices. According to the values available during the opening and on its digital platform, women's jeans can be found starting at approximately $25,000, while shirts start at $20,990, sweatshirts from around $17,000, and sweaters from $25,000.
