Traditional news media in Argentina recorded a significant drop in their ratings.

Traditional news media in Argentina recorded a significant drop in their ratings.
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porEditorial Team
Argentina

A report confirms a widespread decline compared to the average of the last decade, in a context of loss of credibility.

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A statistical report based on measurements from Kantar Ibope revealed a marked decline in ratings for the main news media in Argentina, comparing April 2026 with the averages recorded over the last ten years.

The comparative graph shows that all analyzed channels recorded declines in their audience levels, in a scenario marked by the transformation of information consumption and the loss of credibility of traditional media in the face of the growth of social networks and new digital platforms.

Among the most significant cases is La Nación+, which suffered one of the most pronounced drops, going from a historical average of 2.30 points to just 0.86 in April 2026. Similarly, Crónica TV fell from 2.20 to 0.96 points, breaking through the rating point barrier, while Canal 26 dropped from 1.50 to 0.69 points.

The decline in news media ratings.
The decline in news media ratings.

Other channels also reflected significant setbacks. A24 went from 2.00 to 1.34 points, while C5N decreased from 2.70 to 1.86. For its part, TN was the medium that best resisted the trend, with a slight variation from 2.40 to 2.38 points, allowing it to remain the leader in the comparison for April 2026.

The report also included the case of Página12, which recorded a drop from 0.50 to 0.16 points, reflecting a pronounced decline in its performance within the measured ecosystem.

From a general perspective, the visual analysis of the graph shows that several channels lost more than half of their historical audience, reinforcing the magnitude of the phenomenon. In particular, LN+, Crónica TV, and Canal 26 appear among the cases with the greatest proportional collapse.

Argentine media.
Argentine media.

The context in which this decline is situated is marked by a structural transformation in information consumption habits. The rise of streaming, the growth of social networks, and the consolidation of new digital formats have directly impacted the viewing levels of traditional television.

In this framework, the report reaffirms that traditional television media are facing a ratings crisis associated not only with the fragmentation of consumption but also with a deterioration in public trust, which finds informational alternatives outside conventional channels.


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