The interest in the 2026 World Cup jerseys is also reflected in the official merchandise sales of the national teams. According to commercial audit reports from leading firms like Adidas, demand reached record levels during this World Cup cycle.
The data pertains solely to the marketing of official jerseys and shows which five national teams have the highest sales volume worldwide.
The interest in the 2026 World Cup jerseys is also reflected in the sales of the official merchandise
Which teams sold the most jerseys in the 2026 World Cup
The ranking includes the national teams with the highest number of official jerseys sold during the 2026 World Cup, measured in millions of units.
1st Argentina: 2.8 million jerseys.
2nd Spain: 2.5 million jerseys.
3rd Brazil: 2.4 million jerseys.
4th England: 2.2 million jerseys.
5th Mexico: 2.1 million jerseys.
Argentina leads the ranking driven by the presence of Lionel Messi and the phenomenon of the three stars. Spain and Brazil complete the podium among the teams with the highest demand for official merchandise.
Why Argentina leads the sales of jerseys for the 2026 World Cup
The leadership of Argentina reflects the impact of its recent sports achievements and the international reach of its key figures.
Why Argentina Leads in World Cup 2026 Jersey Sales
According to the report, the National Team maintains an advantage over its main competitors from Europe and America in the marketing of official jerseys.
What the official sales figures include
The data corresponds exclusively to the record of distribution and sale of official merchandise reported by authorized manufacturing brands.
What do the official sales figures include
The statistics do not consider the informal market or unofficial replicas, a circuit that, according to the report, doubles or triples the physical circulation volume in various countries in Latin America and Asia.
What brands expect for the rest of the 2026 World Cup
Commercial projections indicate that the sale of 2026 World Cup jerseys will continue to grow as the decisive stages of the tournament advance.
The report also highlights the presence of Mexico among the five teams with the highest sales volume, reflecting the strategic importance of the North American market for the marketing of official merchandise.
