YPF inaugurated its first Black station with premium services and cutting-edge technology.

YPF inaugurated its first service station in Nordelta under the YPF Black format, a new premium concept with which the company seeks to elevate the standard of service, technology, and experience for its customers. The opening marks another step in the modernization of the oil company's network of stations, in line with a broader transformation of its commercial strategy.

The new model was presented as a world-class station, designed not only for refueling but also to offer a comprehensive experience throughout the customer's stay. The format combines personalized service, vehicle services, high-quality gastronomy, and special benefits within the Serviclub program.

During the inauguration, YPF's president and CEO, Horacio Marín, highlighted the quality leap that this new proposal represents. As he explained, YPF Black is “a new way of understanding the service station,” as it aims to care for every interaction and detail, with the goal of improving the consumer experience.

Marín also expressed his enthusiasm for the new format and stated: “I have total pride. The quality is extraordinary.” In that same vein, he affirmed that YPF aims to become “the best company in Argentina, with the greatest image and most technology,” and added that the company aspires to be among the best in the world.

Among the main attributes of the new station are differential service at each island, with specialized staff, and the YPF Pit Stop service, designed to perform quick vehicle checks efficiently and safely. The idea is for the visit to the station to be more agile, comfortable, and complete for the user.

Another strong point of the Black format is the gastronomic proposal. The station incorporates hamburgers developed by Argentine chef Mauro Colagreco, in addition to exclusive dishes, specialty coffee, and a selection of high-quality products. In this way, YPF seeks to compete not only as a service station but also as a modern consumption space.

The company also incorporated special benefits for Serviclub members, including tripling points during the initial period, early access to launches, and exclusive proposals.

The inauguration is part of a new scheme of YPF stations, organized into three models: Black, Núcleo, and Refiplus. Each format targets different consumption habits and geographical areas, although all maintain a common identity based on proximity, quality, and reliability.