Microsoft launched a trial of Xbox game streaming with advertising. The company assured that the ads will not interrupt gameplay at any time.
The trial allows streaming of certain games from the library for a limited time, with ad support. It is available to Xbox Insiders.
How the ad-supported streaming trial works
During this trial period, Xbox Insiders with an Xbox account can stream compatible games without a subscription, for free and with ads. Sessions are limited to one hour on devices and in regions where game streaming is available.
The ads play before the session starts and do not interrupt gameplay, as emphasized by Microsoft. The core gaming experience remains unchanged.
Participation is optional. Players can choose other ways to play at any time.
How long each ad session lasts
The user can play after watching two minutes of ads. When the one-hour session ends, they can play again after watching another set of ads.
The player's progress continues across accounts and devices. Currently, Xbox Cloud Gaming is not available without a Game Pass subscription.
Why Microsoft is betting on advertising in streaming
Microsoft explained that the trial aims to provide more accessible ways to play on devices that people already own. It noted that the cloud can help Xbox One owners play new titles made for Xbox Series X|S without having to buy new hardware immediately.
The company emphasized that this can be relevant in places where consoles are harder to obtain or less accessible. According to Microsoft, advertising can help lower the cost of access and broaden the audience with new ways to play.
