María Powell, a producer from the Bengolea area, in the south of the province of Córdoba, has assumed the presidency of the Cámara de Productores de Porcinos de Córdoba (CAPPCOR).
Powell, who replaces José Arrieta, president for four years, was introduced during a meeting at the Bolsa de Cereales de Córdoba where CAPPCOR celebrated the tenth anniversary of its creation.
The challenges of pig producers
“The central challenges we face today as producers, I in my own farm, is to be much more efficient because increasingly, costs are becoming tighter and efficiency is the way to continue driving the growth of pork production,” she defined.
“Another major challenge is to position pork on the tables of Argentines: I personally believe that the growth in pork consumption has been due to pricing rather than positioning,” she pointed out.
“And there lies the great work we must do: take advantage of this situation we find ourselves in regarding the price of beef. Go out and communicate the great product we make. We have nothing to envy from the main and best producers in the world, we need to communicate that,” she emphasized.
The farm that Powell now manages was founded by her father three decades ago, when he made the bold decision to invest in pigs.
“We (her family) told him it wasn't the best option, however over time we have had to acknowledge that he was a visionary,” she recounted.
