The publication also included an image of a document letter from Correo Argentino addressed to Elon Musk, with address in Austin, Texas, United States. However, the dissemination of the photograph alone does not confirm that the document has actually been delivered to its recipient
.
The bar's unexpected proposal to withdraw the lawsuit against Tesla
Although the content of the document maintained a formal tone, the Instagram post revealed a much more humorous and promotional intention
.
In the description of the post, PIBÄ offered to withdraw the claim in exchange for a Tesla car to raffle off among its customers.
“Elon, we withdrew the lawsuit with only one condition: a Tesla to be raffled among all our customers,” they wrote from the establishment.
They then invited their supporters to participate in the initiative by commenting on the company's official accounts.
“Comment by going to @tesla .latinamerica and @teslamotors to find out,” they added, along with the
hashtag #unTESLAparaPIBÄ.
In this way, the venue sought to turn an incidental appearance in a video into an opportunity for dissemination and participation of its digital community.
However, the proposal did not only obtain the answers that those responsible expected.
The criticism and ridicule received by the bar on social networks
The post generated different reactions among Instagram users. While some interpreted the initiative as a marketing action, others questioned whether the business was complaining about the appearance of its façade in a recording made on public roads
.
“Impossible to fall lower, who is your CM? The ones from Luzu?” , commented one user, referring to the person in charge of managing the establishment's social networks
.
Another netizen directly questioned the objective of the campaign: “They already want to get money out of it and they didn't even rip it off.”
There were also those who responded with irony and joked about the possible consequences of Elon Musk knowing about the publication.
“Elon Musk is going to come and buy them to turn them into a vegan specialty coffee,” wrote one user, accompanying her comment with a laughing emoji.
The arrival of Tesla in Argentina generated repercussions on social networks, but an unexpected demand from a gastronomic place in Buenos Aires ended up becoming the protagonist of the conversation. This is PIBÄ Street Gourmet, a bar located in Palermo that published an alleged summons against Elon Musk's company after its façade appeared in a promotional video for the automotive brand
.
It all started when images were released of a red Tesla vehicle driving through the streets of Buenos Aires. In one of the scenes, the car passes in front of the gastronomic establishment and makes it possible to clearly distinguish the sign with the name of the store.
Far from missing the apparition, those responsible for PIBÄ decided to take advantage of the situation to launch a striking campaign on Instagram. Under the slogan “We Sued Elon Musk”, they shared a series of posts in which they accused the company of using its
business identity without authorization. The unusual publication
However, the complaint included a proposal that surprised followers: they would withdraw the lawsuit if Tesla gave them a car to raffle off among its
customers.
The unusual claim of a Palermo bar against Elon Musk and Tesla
Through its Instagram account, @pibastreetgourmet, the establishment published a letter addressed to the automotive company demanding that it stop using its brand in advertising content
.
“We are addressing you as owners of the PIBÄ brand, in order to require the immediate cessation of its unauthorized use in promotional activities related to the launch of your vehicles in Argentina,” the document begins.
In the brief, the retailer argued that Tesla had incorporated its visual identity into a campaign without its consent.
The company's press release
“We have noticed that TESLA has incorporated our brand into these activities without our consent. We have not authorized its use or its presentation as a brand associated with the launch,” they said
.
According to the released text, this situation could lead to confusion among consumers about the existence of an alleged commercial agreement.
“This action may lead the public to assume that there is a commercial link, collaboration or sponsorship between PIBÄ and TESLA, or that our company intervenes in the event or endorses the promoted products,” they argued.
For this reason, the venue demanded that the company stop using its brand and remove any content that might suggest an unauthorized commercial link.
The demand
In addition, it established a 24-hour deadline to respond to the requirements and warned of the possibility of taking legal action in case of
