The difference lies in the integration with a mass ecosystem of everyday consumption.
An app that expands beyond fuel
In recent months, YPF has been expanding functions
.Among them:
Open transfers
Payment for services
“Account money is today the most used payment method within the application,” explained Mauro Cercós, general manager of YPF Digital.
The difference lies in the integration with a mass ecosystem of everyday consumption.
In recent months, YPF has been expanding functions
.Among them:
Open transfers
Payment for services
Payment in dollars
Self-dispatch
Benefits with differential prices Now add a key
financial tool
.For Santander, the agreement forms part of a larger strategy.
The bank seeks to integrate into platforms for daily use.
“Simplifying money management is central,” said José Bandin, the bank's executive.
The goal is to bring financial solutions to millions of users without friction.
The alliance reinforces a clear trend in the market
.Apps are no longer just payment tools.
They become money management platforms.
YPF is committed to consolidating itself on this path.
And with this role, it takes a strong step towards becoming a relevant actor within the Argentine fintech ecosystem.
YPF and Santander Argentina announced a new feature that marks a leap in the local digital ecosystem. Starting in May, users of the YPF App will be able to generate returns on the money available in their account
.The tool will allow balances to start generating interest automatically, simply and transparently, with prior acceptance by the user.
The objective is clear: to transform the app into a comprehensive platform
.“Account money is today the most used payment method within the application,” explained Mauro Cercós, general manager of YPF Digital.
With this innovation, the company seeks to:
Increase the use of the account balance
Incentivize savings within the app
Offer a competitive rate in the market
The user must not move their money or carry out additional operations.
Once the function is activated:
The available balance will begin to generate performance
Management will be transparent
Access will be direct from the app
Financial infrastructure will be managed by Santander, while investment management will be managed by Santander Asset
Management.
The initiative positions the YPF App within the field of
digital wallets.The model aims to compete with platforms that already offer returns on balances.