Mario Pergolini and his partners would have set up a network of at least eleven practically identical digital portals to capture official guidelines from the Axel Kicillof government. Although apparently they are presented as different media, in fact they work as a single replicated site: they publish exactly the same news, with the same texts and only minor changes to justify the provincial pattern
.
The phantom framework was exposed from official records in the province of Buenos Aires. Annexes from the Ministry of Public Communication published in the Official Gazette include payments to these domains, all linked to Appterix S.A., the multimedia company associated with Pergolini and its environment
. Mario Pergolini in his show “Another Lost Day”.
Each site has its own name, slightly different aesthetics and the appearance of an independent medium. But when analyzing the publications, they all repeat the same pattern: same notes, same paragraphs, same narrative structure and zero user traffic
.
Where there should be eleven different platforms, there is only one content plant that, without its own relevant traffic, bills the Kicillof Government as if they were eleven different media outlets. The maneuver makes it possible to artificially inflate the digital presence and fragment the pattern: instead of focusing on a single portal, it is distributed among multiple sites that, in fact,
function as a single one.
Official records place Appterix S.A. at the center of this scheme as the proxy and collector of the structure. The company, founded in 2012 for the development of technological solutions, has Pergolini and Ignacio Pauls as key figures, and shares an address with the data that appeared on several
of these sites. Mario Pergolini with his great friend and business partner, Dante Gebel.
There is still no exact amount of money received by this network, because the payments are scattered in different annexes of the Official Gazette. However, the records are clear enough to confirm the operation of the scheme and the collection of multiple transfers that range from amounts close to $600,000 to more than $1 million per month for each of the
means involved.
This situation reveals a broader pattern within the Argentine media ecosystem, where many communicators and journalists base their position on the basis of their economic interests; in this case, the transfer of resources by the Axel Kicillof government.
