Toto Caputo met with Apple executives after the strong increase in iPhone sales in Argentina.

Toto Caputo met with Apple executives after the strong increase in iPhone sales in Argentina.
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The minister assured that the tax cuts and the elimination of tariffs allowed for a significant reduction in the price of iPhones, which during the Kirchner era cost up to 3.5 times more than in the US.

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Diving into the details of the figures that confirm the end of consumer fraud, Luis “Toto” Caputo used his social media to provide compelling insights about the impact of the management. “Excellent meeting at the Ministry of Economy with the Secretary of Production Coordination, Pablo Lavigne, and representatives from Apple, where we discussed the exponential increase in official iPhone sales in Argentina”, stated the official.

Caputo and the representatives of Apple
Caputo and the representatives of Apple

The uniqueness of this change is reflected in the people's pockets: the opening policy allowed the final selling price of devices to be reduced to just 30 percent above the value in the United States. This fact dismantles the protectionist logic of the past, as the Minister rightly recalled, “during Kirchnerism, the price of an iPhone in Argentina reached 3.5 times more expensive than in the United States”.


The deregulation driven by President Javier Milei and Minister Luis Caputo marks the end of the era of technological isolation. After years of suffocating overpricing under Kirchnerism, the opening of markets and tax cuts finally allow Argentines to access cutting-edge technology at competitive prices. In a milestone that signifies the end of Argentina's closed-off stance to the world, Minister of Economy, Luis “Toto” Caputo, held a groundbreaking meeting with representatives from the company Apple.

The meeting, which also included the Secretary of Production Coordination, Pablo Lavigne, centered around the “exponential increase in official iPhone sales in Argentina”, a phenomenon that was unthinkable under the previous restrictions model.

Luis Caputo on X:
Luis Caputo on X:

From a general perspective, this commercial success is not an isolated event, but rather a direct consequence of the policy of economic deregulation and the elimination of trade regulations that the libertarian government has implemented to stabilize the economy. As the Minister himself explained, this achievement is directly attributed to the “tax cuts” and the political decision to lift the burden off the private sector.