Janones met with Cristina Kirchner and Sergio Massa to prepare the 2027 electoral campaign

According to the data presented on the Brazilian elections of 2022, this advertising machinery allowed the Lula da Silva regime to reverse its initial disadvantage, jumping from 45.16% of the votes in the first round to 51.79% in the second round, adding more than 10 million votes compared to the 3.7 million that his rival Flávio Bolsonaro garnered (who went from 47.03% to 48.21%), managing to turn the trend in 213 municipalities across 18 states. Illustrating the close link between the media apparatus and organic militancy, Rafael Marroquim explicitly argued in cross statements: “You have to fill the empanada”.

This Monday, the Argentine political scene witnessed the arrival in the Autonomous City of Buenos Aires of the propaganda delegation from the Lula da Silva regime, led by Brazilian federal deputy André Janones. The operator of the digital guerrilla of the Workers' Party, accompanied by advertising strategists Chico Kertész and Rafael Marroquim, held key meetings with the top figures of the opposing elite: former Economy Minister Sergio Massa and the convicted former president Cristina Kirchner, focusing the absolute spotlight of the days on the formation of an anti-Milei front heading towards the 2027 presidential elections.

Moving from the general to the specifics of the events, the secret meetings took place in two strategic locations in the capital. Initially, the foreign advisors met in the Buenos Aires neighborhood of Retiro with the former presidential candidate of Union for the Homeland, Sergio Massa, in his offices located on Avenida Del Libertador.

Subsequently, the contingent moved to the apartment on San José 1111, in the neighborhood of San Telmo, where the corrupt head of the PJ, Cristina Kirchner, is serving her house arrest after being sentenced in the corruption case Vialidad.

The Kirchnerism's interest in the Brazilian model responds to the disaster left by Sergio Massa, labeled after his time in the Palace of Finance as the "minister of inflation". During his management of the economy under Alberto Fernández, Argentina suffered a record annual inflation rate of 211.4% in 2023, according to measurements from INDEC, culminating in his severe electoral defeat in the runoff against Javier Milei by an insurmountable margin of almost 12 points.

Far from providing explanations for the socioeconomic debacle, the leader of the Renewal Front seeks tactical refuge in André Janones, a 42-year-old legislator from Minas Gerais belonging to Rede Sustentabilidade, who rose to fame for structuring the "Lula's Army". This social media manipulation apparatus via WhatsApp started with 50,000 members and expanded to over 10 million supporters, earning direct praise from Luiz Inácio Lula da Silva, who after the final debate told him: “You are a victorious general”.

In the technical details presented during the meetings, advertisers Chico Kertész and Rafael Marroquim —from the agency Nordx, which worked in sync with Brazil's Communication Minister, Sidônio Palmeira— outlined the pillars of the so-called figital strategy.

Finally, this hasty importation of foreign consultants by Sergio Massa not only responds to his attempt to halt the reforms of La Libertad Avanza, but also to the fierce internal Peronist struggle against other territorial leaders like the Buenos Aires governor Axel Kicillof.

In the absence of clear leadership and without a credible economic program to offer citizens, the Kirchnerist opposition seeks to self-designate as the "architect" of a new block, appealing to the dark digital tools of the Brazilian regime to try to stay afloat ahead of the polls in 2027.