The Patagonia Run boosted tourism in Neuquén and attracted more than 6,000 runners

The Patagonia Run boosted tourism in Neuquén and attracted more than 6,000 runners
The Patagonia Run once again consolidated Neuquén as an international sports tourism destination, with more than 6,000 runners and an estimated economic impact of 60 million dollars.

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The Patagonia Run once again consolidated Neuquén as an international destination for sports tourism, with more than 6,000 runners and an enormous economic impact.

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  • Hotels and accommodations

    • .

  • Restaurants and bars.

  • Local businesses.

  • Tourist services.

In addition, the event promotes the generation of both direct and indirect employment, strengthening the regional productive framework.

A key driver for the mid-season

One of the highlights of the Patagonia Run is its ability to generate activity in the mid-season, a period traditionally lower in terms of tourism

.

This type of initiative allows:

  • Sustaining the level of economic activity

    • .

  • Give predictability to the private sector.

  • Encourage business planning.

At the same time, it contributes to diversifying the province's tourism offer, incorporating sports as a strategic axis of development.

Neuquén is committed to sports tourism as a development policy

The growth of the Patagonia Run reflects a sustained strategy to position Neuquén as an integral tourist destination, combining nature,

sports and high-value experiences.

From the sector, they highlight that these types of events are the result of the articulation between the public and private spheres, making it possible to achieve national and international projection.

Beyond competition, the Patagonia Run functions as a platform for promotion, employment generation and territorial development, consolidating the province as a reference in sports tourism in the region.

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The 16th edition of the Patagonia Run once again positioned the province of Neuquén as one of the country's main destinations for sports and nature tourism, generating a strong economic, tourist and labor impact throughout the region.

The event brought together more than 6,000 runners from Argentina and abroad, consolidating itself as one of the most important trail running festivals in America and as a key tool for boosting the local economy.

High occupancy and sustained tourist movement

According to data from the San Martín de los Andes Tourism Observatory, during the first days of April, there was 71% hotel occupancy, with peaks above 80% in the central days of the competition

.

Unlike traditional tourism, the Patagonia Run generates widespread demand throughout the week. Visitors began arriving at the beginning of Holy Week and stayed at the destination for several days, even after the race ended

.

This behavior makes it possible to sustain tourist activity beyond long weekends, providing stability to the sector.

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A profile of tourists with higher spending and longer stays

Sports tourism associated with this type of event has different characteristics compared to conventional tourism

.

Participants typically have:

  • Higher purchasing power

    • .

  • Extended stays of between 4 and 7 nights.

  • Travels accompanied by family members, coaches or teams.

    • This profile has a direct impact on the level of consumption at the destination, increasing spending on accommodation, cuisine, equipment and experiences.

    In Neuquén, the average tourist expenditure is around 270,000 pesos per person per day, although during the Patagonia Run this value increases due to the specific demand linked to the event.

    Economic impact on the entire value chain

    The movement generated by the Patagonia Run translates into an enormous economic impact, affecting multiple sectors of the local economy

    .

    Among the main beneficiaries are: