Meta announced integrated AI, more statistics, and a future desktop version for Edits
The application also adds more detailed statistics about the audience, including:
Demographic distribution of followers.
Times with the highest level of interaction.
Average watch time.
Follower growth generated by each video.
Exact points where users stop watching content.
This decision also aims to reduce the advantage that CapCut currently has, which already has a widely used desktop version among creators and editors.
In addition to future announcements, Meta launched several tools that have already started to reach all Edits users.
Among them is a new tab called Beta, which will allow early access to experimental features still in development. Creators will also be able to send feedback to collaborate in the evolution of the platform.
Meta announced a series of updates for Edits, its video editing application created to compete directly with CapCut. Among the most notable features is an assistant based on artificial intelligence and a much-anticipated desktop version.
The company presented these tools during an exclusive event for creators held in Los Angeles. The strategy aims to strengthen the Instagram ecosystem and provide more resources for those who produce content professionally.
The main novelty will be the incorporation of an AI assistant capable of analyzing the performance of posts and suggesting new content ideas.
The tool will use data from Instagram, including views, watch time, and audience retention. Based on that information, it will offer personalized recommendations to improve the reach of videos.
Additionally, it will be able to detect trends, suggest popular audio, and propose new formats based on what works best for each creator.
With this integration, Meta aims for users not to have to turn to external platforms to generate ideas or interpret performance metrics.
Another major update is the arrival of a desktop version of Edits, a feature that did not previously exist within the platform.
Editing from a PC will allow for greater precision and take advantage of larger screens for complex projects. It will also facilitate advanced editing tasks that are often cumbersome on mobile devices.
Meta confirmed that users will be able to sync their projects between their phone and computer, maintaining a continuous workflow between both devices.
